The history of coffee... a simple timeline of events? I think not! No, the journey of coffee,
my friends is so much more. It's a swashbuckling adventure spanning a thousand years,
filled with death-defying escapes, international intrigue and - oh yes! - torrid romance.
From distant, tropical islands to the power centers of international trade, it has been
banned, berated, hailed and championed, generating as much fear as enjoyment. This is
not just a drink, this is magic, infusing itself into our psyche, stirring conflict and
controversy. Read on, friends, and enjoy the bold, robust voyage that is coffee. (http://www.gocoffeego.com - Professor Peaberry)
The Italian HighLights:
Goto: 850 - 1599
• 850
An Ethiopian herdsman named Kaldi observed his goat, frolicking in quite a chipper mood
near a bush. Subsequently the goat chewed on the red berries and let out an exuberant
"Baaaaaaahhh!" The coffee berry is discovered!
Kaldi sampled the berries himself. A feeling of elation consumed him. He declared to his goat,
"These berries are heaven sent." So excited, he and the goat ran to the nearest monastery,
telling of their miraculous effect. "Baahhhhh!" "Baahhhhh!" The chief monk was not amused.
"Are you possessed?"
He condemned the berries as the Devil's work and promptly threw them into the fire.
"Evil!" But soon after, the smell of fresh roasted coffee filled the pious halls of the monastery,
enticing the monks.
• 1000 / • 1100
• 1453

Ottoman Turks introduce coffee to the bustling power center
of Constantinople. Those clever Turks add clove, cardamom,
cinnamon and anise for a most spicy, energizing concoction.
When in Istanbul, order this blast from the past that is still
enjoyed to
this day.
• 1454
• 1475
Coffee shops open in Constantinople around this same time, which many claim are the
first. They become hotspots for lively discussions and political debates.
• 1511
• 1570
Coffee arrives this year in Venice. This busy port city serviced the traders of the world
where they exchanged their unique treasures. At first, this rare exotic find is made
available only to the very wealthy, and was sometimes sold at premier lemonade stands for
medicinal purposes.
Goto: 1600's
• 1600
In Venice, the Church notices the increasing popularity of coffee. The
local clergy believe it to be satanic, a product of Ottoman infidels. So
Pope Clement VIII decides to inspect the dark beverage himself. The
aroma was so pleasant and inviting, the Pope succumbs to temptation
and tried the "devil's concoction." After tasting it, he proclaims, "Why,
this Satan's drink is so delicious that it would be a pity to let the Infidels
have exclusive use of it. We shall fool Satan by baptizing it and making
it a truly Christian beverage" and thank God he did! The wisdom of the
Church triumphs again! Pass the donation plate; I'll throw in a buck.
• 1607
• 1616

Successful cloth merchant and trader, Pieter Van Dan Broeck, was one of the first
Dutchmen to taste coffee. Whilst in the service of the Dutch East India Company, he
visited Mocha in Yemen and drank "something hot and black."
Since it was illegal to take a precious coffee plant or its fertile
seeds / beans out of the Arab lands, Pieter set out to smuggle one
back to the Netherlands.
• 1637
• 1645
Seventy-five years after the beverage was
first introduced in Venice, the
first coffee house opens, catering to the travelers and trade between the
Venetians and the Ottomans.
• 1650 / • 1652
• 1658
The Dutch and the Dutch East India Company (a mega-corporation that sells stock and is
empowered to fight wars) are on the move; they drive the Portuguese from Ceylon, (today
known as Sri Lanka), securing it for the monopoly over cinnamon.
• 1668 / • 1669 / • 1672 / • 1675 / • 1683
• 1686


The
Italian Francesco Procopio dei Coltelli opens the Café Procope in Paris,
known as the first literary coffee shop in the
City of Lights. Patrons include Voltaire, whose
table is still there, and the young lieutenant
Napoleon Bonaparte, who once left his hat
behind to settle his bill. Although
Napoleon's hat is long gone, Café Procope is the
oldest café in Paris and still open today. It's located on the
left bank at 13 rue de l'Ancienne Comédie.
• 1696
It's a big year for the clever Dutch. They finally broke the Muslims' world monopoly on
coffee. Some say the Dutch stole the seedlings, while others claim they were legally
exported. Adrian Van Ommen, the Dutch Governor of Malabar in India sends Arabian
coffee seedlings to his friend, the Dutch Governor on the island of Batavia (now Jarkata,
Indonesia).
• 1698
Goto: 1700's
• 1713-14
More coffee intrigue... The Dutch did an odd thing that leads to the
greatest heist in history! The Mayor of Amsterdam presents a gift of
a young coffee plant to King Louis XIV of France.
• 1715
• 1720
Café Florian opens in Venice, Italy in Piazza San
Marco. It's still open to this day. When in Venice
do as the Venetians do... Stop by for an espresso.
• 1721 / • 1723 / • 1727 / • 1730 / • 1732
• 1757
The British East India Trading Company gives up the coffee trade to the Dutch and French
who dominate.
• 1773 / • 1790 / • 1792
Goto: 1800's
• 1817
• 1818
Coffee is really starting to perk along... Laurens, a Parisian metal-
smith invents the first coffee percolator.
• 1822
Just as George Stephenson was building the first steam-powered locomotive named
locomotion, that would change the way we travel, kick off the industrial age and change
the world forever, something even better and more important was starting to hisssssss...
The world's first espresso machine steams ahead in France. Louis Bernard Rabaut is
credited with developing a brewing machine that used steam to force hot water through
the coffee grounds, creating the first early version of what we know as an
Espresso!
• 1864 / • 1865 / • 1871 / • 1886
Goto: 1900's - Present
• 1900
• 1901

Italian Luigi Bezzera patents the first commercial "espresso"
machine. The Tipo Gigante, was just that, a large steam driven
machine that used a water and steam combination, forced under
high pressure to brew
the coffee at a rapid
pace. His invention
became known as the
"espresso" machine.
Legend has it; the initial
reason for Luigi creating
the espresso machine
was to reduce the
amount of time that his
employees spent on their coffee break. Quite a
taskmaster! Luigi needed them to work faster. So he thought that having a much quicker
coffee maker would be the key to making employees spend less time on coffee breaks and
more time working.
Productivity leads to money!
• 1903
• 1905
Is
Desiderio Pavoni the first obsessed barista? In this fateful year, he
decides he can make a better espresso than the other guy. Firstly, he
sets out and buys Luigi Bezzera's patent for the espresso machine.
After many long nights, Desiderio deducted that the
coffee
bitterness came from the steam and the extremely high
temperatures that it put on the coffee grounds. Desiderio's
solution; perfection in a cup requires one to brew the coffee at
195 degrees and 9 BAR pressure. His moment of brilliance sets
the gold standard for all espresso machines to this very day. For
Baristas the quest for the elusive ultimate shot continues, and with
the Pavoni Espresso machine, it's within their grasp.
• 1906 / • 1908 / • 1920 / • 1926 / • 1938 / • 1940 / • 1942
• 1946

This truly is: One small step for man, one giant leap for mankind,
Italian, Achille Gaggia, evolves the espresso machine using a
piston to extract the brew at a higher pressure resulting in a layer of "crema" on the coffee.
Crema! OMG!
The
ultimate Espresso! The
Cappuccino is born! One
of the greatest discoveries
of all time! Count your
blessings the next time
you order a double cappuccino for its named after
the color and the likeness of the robes and hood of
the Capuchin order of Franciscan Monks in Italy.
Thank you, Achille Gaggia for delivering us this
little bit of heaven-sent "crema" in a cup!
• 1956 / • 1960 / • 1966 / • 1971 / • 1972
• 1982

Back to Starbucks. A major
turning point is about to
happen. A drip coffee
maker salesman from New
York spends a full year
convincing Starbucks to hire
him. He succeeds. Howard
Schultz joins Starbucks as
Director of Marketing.
He sets off to Milan, Italy
and sees cafés on practically every block where
one can have an
outstanding espresso. These cafés also serve as meeting places and are a
big part of the societal fabric. There are 200,000 of them in Italy.
• 1984 / • 1987 / • 2006 / • 2009 - Present
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